Supercharge Your Marketing Strategy With User-Generated Content

Back in the Summer of 2014 when I started my IMC journey, I attended WVU’s INTEGRATE conference. Bright-eyed and bushy tailed, I soaked up the sessions…but one in particular stuck with me. Content marketing expert extraordinaire Pam Didner had no shortage of sage wisdom (and humor) to dispel…with a few questions that struck a chord. … More Supercharge Your Marketing Strategy With User-Generated Content