Once upon a time, a marketer with some gumption wanted desperately to prove to the senior leaders at her organization that content marketing initiatives could in fact be measured. “It can’t be done,” they declared. Naturally, she was set on proving them wrong. She knew that content could in fact, be measured…but not always in the ‘traditional’ … More 4 Tips to Measuring Content in An Emerging Landscape
Is print dead? Maybe…but on the other hand, perhaps it’s just evolving. And before comments start flooding in from the peanut gallery- YES – this is a blog centered on all things emerging media…but stay with me. I may just be onto something! Print arguably isn’t what it used to be, and as marketers, our … More Print + Digital. An Emerging Love Story.