The Secrets to Taking Your Voice Search Strategy to the Next Level

  Speed, convenience, and a more human experience…without the actual human. That’s what voice search brings to the table. Considering more than half of teenagers and 40 percent of adults have become reliant on this method, it is no wonder this method of search has quickly become a preferred method for folks finding what they’re looking for on … More The Secrets to Taking Your Voice Search Strategy to the Next Level

Real-Time Personalization and Behavioral Targeting: The Peas and Carrots of Emerging Trends

I can’t possibly chat about the next big things in emerging platforms without a shameless Back to the Future reference. Sure, the movie’s prediction of the Cubs winning the World Series in 2015 sadly didn’t come true, but its uncanny as to how many of the elements in the clip did come true (just ignore … More Real-Time Personalization and Behavioral Targeting: The Peas and Carrots of Emerging Trends

4 Tips to Measuring Content in An Emerging Landscape

Once upon a time, a marketer with some gumption wanted desperately to prove to the senior leaders at her organization that content marketing initiatives could in fact be measured. “It can’t be done,” they declared. Naturally, she was set on proving them wrong. She knew that content could in fact, be measured…but not always in the ‘traditional’ … More 4 Tips to Measuring Content in An Emerging Landscape

Supercharge Your Marketing Strategy With User-Generated Content

Back in the Summer of 2014 when I started my IMC journey, I attended WVU’s INTEGRATE conference. Bright-eyed and bushy tailed, I soaked up the sessions…but one in particular stuck with me. Content marketing expert extraordinaire Pam Didner had no shortage of sage wisdom (and humor) to dispel…with a few questions that struck a chord. … More Supercharge Your Marketing Strategy With User-Generated Content

I’ll Be Watching You: Why Retargeting Ads are Cool & Creepy

Retargeting ads. If you are not yet familiar with them by their technical name, chances are, you’ve become acquainted with them while surfing the web. For example, when you’re doing some online window shopping through Banana Republic’s latest arrivals for Winter, and that sweet jewel-toned cardi (that perfectly matches the pencil skirt you bought a … More I’ll Be Watching You: Why Retargeting Ads are Cool & Creepy

All About Mobile: Emerging Media’s Disruptive Darling

It all started about eight years ago when the iPhone made its debut. The iPhone was a massive disruptor in the mobile space, single-handedly jump-starting the smartphone industry. Tablets and wearable technologies followed suit, continuing to change the way interact with mobile and each other. Mobile is a disruptive technology that has propelled marketing, business, … More All About Mobile: Emerging Media’s Disruptive Darling